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Glossary

Ocean Impact

Measurable contribution to the removal of ocean plastic via focused app use.

Ocean Impact describes the direct, measurable contribution to marine protection that results from using an app like TaskBlue. Unlike abstract carbon offsets, ocean impact is traceable in kilograms of plastic removed from the sea. The impact is generated by partner organizations (e.g., WWF and GhostNetZero) that recover plastic and ghost nets from the ocean with a share of subscription revenue.

In the TaskBlue context

At TaskBlue, ocean impact is the core product promise: every minute of focus on your iPhone removes plastic from the sea (about 167 g per focus hour).

Related terms

Meet TaskBlue

The focus app with direct ocean impact.

TaskBlue on the App Store